Itsnotpaper bags

Bill Bruce

PO Box 325 Kings Hill West Malling Kent ME19 4WW

Seal Packaging has launched the Itsnotpaper bag range, a viable and sustainable alternative to traditional paper bags.

Itsnotpaper bags look, feel and handle like paper, but not one tree has been chopped down to make them. They are set to revolutionise the UK and world bag markets over the next few years.

“By using renewable sources such as agri-fibres as a raw material, instead of wood, the production of Itsnotpaper bags have up to 38 per cent less carbon emissions than conventional paper bags,” says Sally Gabbitas. “They contribute to a reduction in deforestation, and the material used has so far saved more than 1 million trees.

“The agri-fibres we use to make the material for Itsnotpaper bags are abundant and renewable. By turning what would otherwise be waste into a valuable resource, we are supporting communities in India by paying farmers for something they previously burnt, causing air and land pollution.”

Itsnotpaper bags are made in the UK, and the material used to make them has been through a rigorous Life Cycle Assessment to ensure that it is sustainable, end-to-end. They can be printed just like conventional paper bags and behave in the same way, with the same flexibility and wet-strength.

“Working closely with envoPAP – the UK’s first certified B Corporation company in the paper and packaging industry – and a leading UK-based bag specialist, we are proud to have developed Itsnotpaper bags,” says Sally Gabbitas. “This is the first time in my career that I’ve been able to promote a product which is certified marine degradable! Add to that the fact that Itsnotpaper bags are 100 per cent recyclable and can be recycled in conventional paper recycling streams, and that we also have 100 per cent compostable certification, makes these innovative bags a genuine sustainable alternative to traditional paper bags.