brandzindia

Kochi, Kerala, India

We started creating wave design patterns for the package, to make the connection with the logo of the NILA brand. The idea of design is to make the customers feel tasty bites of product ingredients during break hours or on special occasions. The vibrant colours chosen for each pack correlate with the shade of the individual ingredients in the pack. Yellow & red colours are used to express the standard of the product and also made it a common identity. The images have been chosen to depict creating the brand looks natural, and healthy & makes you joyful. We have used a very simple design language that truly connects with the target audience.