Future Filter

London, UK


Creative Agency: Future-Filter
Project Type: Concept
Location: London Packaging
Contents: Laundry powder
Packaging Substrate / Materials: P.P and recycled cardboard
Printing Process: Screen printed branding

Future-Filter have created a thought piece on the near future of laundry-care with a refillable dispense system which organises your detergent into colours, whites, delicates and softeners. The user selects the product and slides open the dispenser to dose out one wash. The detergent takes the form of compressed powder balls with effervescent powder to lift dirt and odor at low temperatures. Refills are sold in spiral wound tubes and slot into the dispenser unit. The system aims to reduce product consumption by dosing the perfect quantity.