Holy Studio

Praça Monsenhor Emílio Lottermann, 40 - Floresta, Porto Alegre - RS, 90560-050, Brazil

Maragato X Chimango is an iconic collection of unique wines from Bebber, a winery in the Altos Montes Region, Rio Grande do Sul, Brazil. What we call labels, could also be called frames of the culture of a people. A narrative that addresses the dispute, duality, the painful war between peoples with very similar principles and values, but politically divided.

On the one hand, the Maragatos, a name at the time treated as pejorative, given to the army coming from the region colonized by migrants from Maragateria (Spain) that influenced the culture of the local land of the revolutionary exiles. On the other hand, the Chimangos, whose name is inspired by a bird of prey in the region, in this case also being used as a name that aimed to denigrate the opponent’s reputation. Opponents, who went to the battlefield, were distinguished by the color of their scarf: Maragatos, red and Chimangos, white.

The label brings the duel as a central element, through the X of weapons, symbolizing in the background, embedded in a rustic and dense structure with typography and characteristics of a people who sought their ideals. The boleaderas, which were a hunting accessory and typical use of the peasant people’s life, are represented as a tribute to the local culture, positioned in the neck below the wax capsule that identifies the color of origin. The Project is also contemplated by the high quality content of iconic wines from extremely different vintages, which deliver powerful and high-end wines.

May the best win.

 

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Holy Studio

Praça Monsenhor Emílio Lottermann, 40 - Floresta, Porto Alegre - RS, 90560-050, Brazil
Credits:
Creative Directors: Erik Marchetti & Luis Felippe Cavalcanti
Strategy: Erik Marchetti, Luis Felippe Cavalcanti, Rafael Bebber & Felipe Bebber
Photography & Retouching: Finestra Fotografia
Client:
Bebber