Mimosa, a reference brand with more than 50 years of experience in the dairy sector, felt some challenges in the hyper-competitive yoghurt sector: its packaging lacked differentiation and consistency and did not convey the intended message of proximity and trust.
Therefore, it approached VOLTA Studio with very clear objectives: to make the image of its liquid and creamy yogurts more recognizable, more modern and stronger in the linear.
We started with a careful analysis of the strengths and weaknesses of the current packs: the intense colors, brand presence and clarity of the product were positive points, but the visual style, the yogurt splashes and the typography used conveyed a low-key image. cost that they would have to move away.
After this analysis, the small size of the bottles and verticality was our biggest challenge. But what was a challenge became an advantage: by rotating the names 90º, we brought to the packaging a lot of impact, dimension, simplicity and clarity.
The standardization of yogurt types, their colors and names was also a key point: liquids now have colored backgrounds (green, blue) with white letters and creamy white backgrounds with colored letters (green, blue).
With a closer, modern and innovative image, of great versatility and coherence, Mimosa yogurts are now a true reflection of its values, which is assumed as the brand of Portuguese families looking for quality, convenience, happiness, and above all , a lot of flavor.