Favly Petfood is a German dog food brand that wants to feed your pet with the best ingredients and an extra portion of love.
The challenge for the WOLKENdieb design agency was to give the Favly Petfood brand an appearance that draws attention and appeals to new customers. Sustainability, naturalness and quality should be in the foreground here. Visually, the products should stand out clearly from the appearance of the competition. In order to break away from the current natural paper look trend in pet food packaging design, Favly Petfood has opted for fresh and strong colours. The bags are emotionally charged through illustrations.