One of Australia’s original urban coffee roasters under the Suntory umbrella, Mocopan, approached brand agency, Percept, with a problem in mind. They’re in an extremely competitive industry flooded with new specialty coffee brands. One of their fears of being in this industry is having the Mocopan brand appearing dated and losing its presence.
Percept, needed to refresh the Mocopan brand while considering a distinctive colour palette that will ensure relevance and visibility of its packaging design within the context of today’s cafe culture.
With this challenge in mind, Percept – Brand Agency took this opportunity to bring out the best of Mocopan’s coffee.
The brand has been refreshed using a retro-themed colour palette, paired together with 70’s style typography to create a vintage yet timeless aesthetic.
The new Mocopan brand was rolled out to different variations of packaging design, including; coffee cups, coffee labels and pouches with various flavour SKUs.
See the full project on Percept Brand Design’s website in the Packaging Design section.