Truly Craft Chocolate

Truly Craft Chocolate – I’ve had a lot of fun working with the award-winning team at Truly Chocolate to redesign and refresh their branding and packaging. They approached me to see if they could tap into my knowledge of wine label design and apply this to their packs in an exciting and engaging way. The old packaging was small, dark, and recessive and we needed the packs to jump off the shelf. Just like wine, each chocolate bar has a unique flavour profile. I used colour and imagery to create a collage that reflects the geography, history, and biodiversity of each bar’s country of origin.