Rabea Holzfurtner

Växjö, Sweden

A brand identity for a vibrant pottery studio. The colors contrast the muted photography. The typography adds a elegant finish to the brand identity. Illustrations come in abstract shapes and colors. The studio’s digital identity should aim to contrast the clay and pottery impressions inside the studio space, making it more interesting and exciting. It should break the sterotypical pottery-branding and spark creativity with its funky pallet.

The goal was to create a Brand Identity for the studio and the online channels of the brand, combining handcrafted elements and the modern appoach to pottery.