This series of packaging is part of the redesign of BIKELIEVE, a brand dedicated entirely to the world of bicycles.

Conceptually we understood that riding a bike is to believe in something that no one else can see. It is to share impossibilities, it is to conquer summits in the mind. It is not necessary to believe in ” being capable “, it is enough to pedal.

That’s why we created a series of packaging that allows the consumer to feel identified with different visual codes that are present in the routes and in their lifestyle.

A brand made with the feeling only bikers know.

BIKELIEVE Conquer yourself by riding


Creative Director: Rebecca Londoño
Brand Art Director: Daniel Galarza
Art Director: Carlos Vega
Visual Maker: Andrés Montoya