Haldiram’s South Indian Snacks

The Neat Trick

New Delhi, Delhi, India

We collaborated with Haldiram’s – an Indian multinational sweet, snacks, and restaurant company, to conceptualize illustrations and packaging design for their new range of South Indian snacks.

Our packaging design consisted of illustrations inspired by the old streets, backwaters, and quaint neighborhoods of Kerala, amalgamated with the hustle and bustle of a market, to represent the origin of these savory snacks. Just like our storyline, our technique borrowed from old traditions – a hand-painted illustration style with bright contrasting colors – to make our environment pristine.