Segafredo Italia

THE CHALLENGE
Knowing the Finns’ penchant for strong coffee became key to enhancing the Italian expertise while building on the existing design for Segafredo Italian Style.

THE SOLUTION

Italian coffee is a lifestyle, a timeless experience rooted in simplicity and elegance you can feel, taste and see. We redesigned the pack, keeping its charismatic white background, and contrasting it with a colourful ribbon to help segmentation and enhance the perception of the coffee as being one of high quality and expertise. A tribute to this Italian elegance, that continues with a combination of minimal typefaces and icons. With this new White Line design, Segafredo offers an authentic experience de la Dolce Vita to Finnish coffee lovers.