Tchakhchikha

Tchakhchikha | Packaging

This packaging design project was undertaken for Tchakhchikha, a Tunisian-based company that specializes in creating pre-made traditional dishes with distinct ethnic flavors. Our objective was to create a brand identity and logo that embody purity and clarity, while incorporating traditional Tunisian motifs such as geometric patterns and intricate embroidery designs into the labels, resulting in a design that seamlessly blends modernity with tradition. The use of vibrant colors against an elegant black backdrop further enhances the overall aesthetic appeal of the packaging, exuding a sense of sophistication that is sure to captivate the discerning consumer.