BolleBio

ABOUT

The line of natural cosmetics products with organic body, face and hair ingredients was created for girls and young women who are attentive to self-care and natural well-being, who share values of ecological sensitivity and conscious consumption without giving up the more instinctive and exuberant part of own personality.

The Brand

A sparkling, cheerful, sunny graphic style. The BolleBio brand loves colours, light and energy. The identity is designed for a woman who trusts the quality and respect of the skin, focusing on the immediate sensation of well-being.

A naming that evokes lightness, joie de vivre, sparkle:

• BOLLE = freedom, energy, vitality
• BIO = naturalness, safety, respect for the skin, ecology

Packaging Design

The packaging has an engaging emotional impact, made dynamic by the fluid and handwritten stroke of the logo, framed in a circular shield, and by the full range of colors representing the various essences.

The ingredients are presented in photography, with a narrow cut that enhances the details, contributing to a hyper-realistic effect.

References to nature and organic are distributed in the packaging in a balanced and constant way.

On the sides of the packaging, the technical contents are arranged on the right and the more emotional and engaging ones on the left: in fact, the verses of a poem celebrating beauty and nature are printed on each package.