‘Hereafter’ is a cruelty-free, vegan, and sustainable body skincare brand that produces safe products without toxic ingredients such as synthetic fragrances, parabens, silicones, and sulfates.

The whole concept of visual identity was inspired by water in its different forms, as it is the most vital part of nature and our lives.

The logotype was built based on the ‘Laisha’ font and reworked in a unique way to match the brand’s vibe. The logo mark refers to the recycling symbol, reminding us of sustainability as the main idea of the brand.

For the color palette, colors reminiscent of ocean waves were chosen to give a natural, earthy, and calm vibe.