INKALIMENTOS Superfoods

CHAMÁN Agency

Inkalimentos was born to transmit the nutritional legacy of the Incas to the new generations of Peruvians, with the mission of bringing ancestral superfoods such as quinoa, maca, or kaniwa to their tables.

To develop its graphic identity, we seek to evoke the Inca culture, designing a package inspired by the solid forms of its architecture, adding the Inca himself as a friendly character, which generates a feeling of pride and identity.

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CHAMÁN Agency

Credits:
Creative director: Manuel Cárdenas
Account director: Alejandra Vásquez
Art director: Mafer Benavente
Graphic designer: Luis Pajuelo
Account executive: Marjorie Ruiz
Photography: Andrés Alfaro
Post production: Diego Zegarra
Client:
Agroindustria Legasa