MISKICHA Chocolate

CHAMÁN Agency

Within the lush mountains and rivers of the Peruvian jungle lies a small town called Kimbiri, where life revolves around planting and harvesting cocoa.

The community created MISKICHA, a cooperative whose mission is to revalue ancestral customs such as Ayni and Minka, respecting and caring for the biodiversity of its environment.

The packaging design sought to represent the people of Kimbiri, allowing us to claim their space and customs. Its vibrant and warm colors transmit the joy and care the inhabitants have with the fruit.

 

CHAMÁN Agency

Credits:
Creative Director: Manuel Cárdenas
Account Director: Alejandra Vásquez
Art Director: Mafer Benavente
Graphic Designer: Luis Pajuelo
Illustration: Victoria Ponce
Account Executive: Marjorie Ruiz
Post Production: Luis Pajuelo
Client:
Miskicha