Corvin Art School

Budapest, Hungary

PLÖCC is an imaginary mid-range brand from Hungary that is based on playfulness, naturalness, and uniqueness. 99% recyclable packaging.

The colourful concept makes it stand out from the crowd, it is eye-catching in shops. Its packaging is easy to grasp. The cute message and the smiling fruits make the packaging and the brand more personal. The target group for this product is 18-24 year-olds in Hungary who lead busy lives and don’t have time to cook at home. They prioritize their career and personal growth and value the self-love movement. With its juicy home-grown fruit, this product will never disappoint.

Thanks to its ergonomic shape, the product is comfortable to hold.