Kapucziner is an artisan coffee roasting manufacturer, which offers quality Arabica coffee from almost all over the world. The main message of the brand is that the flavors of the world come to your home in the form of freshly roasted coffee. Besides the high-quality products, sustainability and environmental protection are important considerations in their operations.
The main concept behind the packaging design was to express the artisanal nature of the products and to illustrate the diversity of flavours offered by the company. The packaging was also designed to reflect environmental consciousness by using recycled eco-paper.
The paper straps on the bags show the details of the product. The coffees are grouped based on their origin, in this case, according to the continents where they are grown. The packaging features small illustrations that depict coffee-drinking habits or characteristics related to the concerned continent. The aim of the illustrations is to allow differentiation through a wide range of products. The back of the straps includes a section that can be filled by hand, providing information about the specification and characteristics of the coffee, while reinforcing the artisanal character.
A double-walled paper box was also created for the bags, which is suitable for gifting purposes. The bottom of the box depicts a map with the countries of origin concerning the different coffee products. The inside of the box contains a description illustrated with pictograms on how to prepare coffee properly using a moka pot.