Lave is an organic and sustainable hair care beauty brand that celebrates the essence of pure clean beauty and simplicity. Inspired by these principles, the brand’s mission is to transform everyday routines into rituals of self-care while minimizing the impact on the environment.

At Lave, they take pride in their commitment to using raw organic ingredients. Their product formulas contain a minimum of 65% and a maximum of 99% raw organic ingredients, ensuring that customers nourish their hair with nature’s finest. Lave goes the extra mile by properly verifying their raw material suppliers, ensuring that they align with the brand’s values of organic and sustainable practices.

With a strong focus on eco-consciousness, Lave pays great attention to packaging. They believe in giving a new life to materials that have already served their purpose. To achieve this, Lave’s packaging is thoughtfully designed using uncolored post-consumer recycled plastic, glass, and FSC-certified recycled cardboard for their packaging boxes. By adopting these practices, Lave minimizes waste and contributes to the circular economy, actively reducing their carbon footprint.

The task for the brand design and packaging was to create a clean and minimal look that effectively conveys the brand’s mission. For the color palette, basic black and white colors were chosen, complemented by a signature gray. The chosen typography evokes a washed-out appearance, as if water had touched the surface of the text. In line with the brand’s sustainability mission, instructions on how to recycle each product and a list of its components were included on the packaging box.