In the beautiful city of Piatra Neamt, Romania, there is a microbrewery called “Turnul Berarilor” known not only for its exceptional beer but also for its restaurant serving traditional dishes. Turnul Berarilor tasked us with the creation of their beer labels. This project wasn’t just about creating an appealing design, but about capturing the essence of a brand deeply rooted in local traditions, history, and the art of craft brewing.

Our concept for Turnul Berarilor’s packaging design was to mirror the uniqueness and rich history of Piatra Neamt and the craftsmanship of the microbrewery. We aimed to create a design that would evoke the traditional charm of the city and the brewery, yet stand out on the shelf, making the beer instantly recognizable to both locals and tourists.

Our collaboration with Turnul Berarilor has resulted in a packaging design that is not just visually appealing, but also deeply meaningful. It bridges the gap between tradition and modernity, reflecting the ethos of the brand while drawing in a diverse audience.