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We believe that a brand’s packaging should add a personal touch, making a shopper’s day with careful and thoughtful details.

Onset Homes is a home-grown sustainable soft furnishing brand that highlights the kaarigari of Indian artisans.

For Onset Homes’ packaging, we added thoughtful details such as quirky messages on the wrapping to keep shoppers engaged and add to their unwrapping experience.

We used craft paper as the wraparound material for the cushion cover, with screen-printed text on it to bring out the rootedness of the brand. The cushion cover with the wraparound band went inside a cloth bag made out of unused cloth material with a screen-printed motif depicting the collection style. We also added a drawstring made out of cut fabrics so that there is no wastage, as usually, all the cut fabrics end up in landfill.

The outer packaging also went out with quirky messages to add to the entire customer experience.

 

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Client:
Onset Homes