Embark on a journey into the heart of urban creativity at the Kvartals Beer and BBQ Fest, where design and beer unite to create an unparalleled sensory experience. As a designer, I’m thrilled to share the artistic essence behind each brew’s packaging, a canvas that brings the flavours to life in visual form.
Imagine the Vienna Lager, a masterpiece of taste and architecture. The packaging design elegantly captures the city’s refined lines and timeless allure. With each sip, you’re not just indulging in a beer – you’re immersing yourself in the very essence of urban elegance.
Then there’s the Bohemian Pils, a style steeped in history. The label design takes you on a voyage to the cobblestone streets of Pilsen, where this brew originated. Every element, every hue, is a deliberate stroke of homage to a rich heritage.
The New England IPA – bold, vibrant, and a reflection of modern street art – is a testament to the dynamic energy of contemporary urban culture. Its label bursts with colours that mirror the taste explosion within, a testament to the creative spirit that thrives in the heart of the city.
At the festival, the designs become storytellers, each narrating the journey of the beer it holds. As a designer, witnessing these designs come to life alongside the flavors they embody is truly exhilarating. It’s an invitation to engage not just the taste buds but also the imagination.
The label design is like a passport to Pilsen, where the brew was born. It’s more than just a label; it’s a visual journey to the cobblestone streets and old-world charm.