The product started the B2C portfolio of the traditional Rancho Serra Negra coffee farm, located in the Serra Negra coffee growing area, where the selection of the best beans in the state of São Paulo is produced.

Lately, the farm sells its products regionally in a B2B format, for other companies to work with the industrialization and subsequent sale of its coffee. After long studies, the Company decided to launch its own Premium Coffee brand and, therefore, choosing the capsule format would be the right decision because only this format could carry all the history and sophistication of Rancho Serra Negra, in addition to keeping all the freshness of its grains intact under the protection of the capsules.