To create the image of the “Fleurs.Wnr” wine line, we used motivating words calling to try the unique taste of the drink and experience the emotions inspired by the calls “Dream! sense! Admire! Enjoy!
The visual component of the label design is based on modern paintings depicting stylized flowers that embody the dynamics of development, beauty and joy of life. The chosen color palette, on the contrary, is largely restrained, conducive to unhurried contemplation and enjoyment of the exquisite taste of wine. Each of the motto words is specially divided into two lines, one under the other, to create intrigue and involve the buyer in solving this easy “rebus”. This made it possible to improve the memorability of the visual image of the label as a whole.
The name of the grape variety from which the drink is produced is typed in white, which stands out against a dark background, which allows the buyer to easily make a choice in accordance with their preferences. And small elements of silver foil stamping create a slight shimmer, which is also able to attract the attention of the consumer, while broadcasting an image of refined and delicate taste.