‘Zero’ is a conceptual visual identity project, born from the prompt to reinvent stationery products and make them memorable using branding. The typography-based packaging design utilizes a mix of satirical and technical jargon to illustrate what sets Zero apart.

Ordinary objects that are a ubiquitous part of our daily lives often have little to no ‘identity’. Zero is a brand that crafts ordinary products for use in extraordinary atmospheres–zero gravity, to be precise. The Zero Kit, manufactured with space-friendly packaging, contains 14 products, all of which are denoted by a unique code. The Kit comes with a handy user manual, enlisting the functionality and features of each product. From (Inter)Stellar Super Glue to Equinox Eraser, each Zero product has features that are out of this world, making them every astronaut’s first choice!


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