Curator’s Insight – I’m Alive Kombucha

Derrick Lin


Welcome to Curator’s Insight, where we’re about to unravel the magic behind I’m Alive Kombucha’s packaging design. This brand has captured the essence of slow, natural fermentation and turned it into a work of art.

First and foremost, it’s crucial to understand that I’m Alive Kombucha isn’t just about a trendy drink; it’s about a journey. The 506-hour natural fermentation process is awe-inspiring. Imagine that, 506 hours!  What sets this apart from the crowd is its dedication to this process, ensuring that every sip you take is a testament to that dedication.

Now, let’s talk about the logo, the organic texture within the logo reflects the earthiness of the product – the wholesome, natural goodness you find in every bottle. The rhythmic movement of fermented carbonation is brilliantly captured in the logo, making it dance and come alive. It’s a logo that doesn’t just sit on the label; it vibrates with the energy of the product.

I’m Alive Kombucha understands the importance of language and cultural identity. While maintaining consistency with the English logo, the Korean logo is a stroke of genius, the 506 hours fermentation stamp adds depth to the Korean logo, symbolizing the brand’s identity in a way that transcends language barriers. This level of detail in catering to diverse audiences is truly commendable.

Now, let’s shift our attention to the packaging itself. I’m Alive Kombucha isn’t content with just one type of container; it’s a versatile masterpiece. Glass bottles, PET bottles, cans, and jelly packs –  Each vessel carries the same essence but offers a different experience. Glass bottles speak of class and elegance, while PET bottles and cans are perfect for those on the go. And let’s not forget the jelly pack – it’s like a fun surprise, a burst of flavor in a unique form.

The choice of green tea and black tea for fermentation is a smart move. It combines tradition with innovation, creating a range of flavors that cater to a wide audience. It’s a delightful balance between the old and the new.

In the world of kombucha, where health-conscious consumers are on the lookout for authenticity and quality, the packaging design isn’t just about aesthetics; it’s about telling a story, bridging cultures, and offering a variety of experiences. It’s a celebration of slowness and trustworthiness in an industry that often rushes.

Hyunjeong Lee, Kyeong hun Kim

Sunghun Lee, Jaemin Kim, Daehyun Lee, Sooun Kim, Eroo Kim, Hanwoong Kim

Directing: Mochoon, Soho, Theo
Brand Planning: Jiwoo, Kyujeong
Brand Design: Hyelin, Hoontaek, Sieun, Sohyun