THE CUP vs LIFE

Context

Creation of a limited edition bottle that excites the viewer by making them question whether to choose success or life.

Case Study

The Cup: “The search for personal gold” in the world of dreams, understood as the goals that remain to be achieved.

Life: The earthly: the little things that make up life and give it meaning: people, moments, places, feelings, pets, hobbies friendships and relationships.

Design

To accentuate the “vs” opposition concept, it was decided to make 2 graphics that clearly differentiate the cup, through a sleeve, and life, providing nuances not visible at first glance, which represent those aspects of life that are necessary but that we do not appreciate until that we lose them or they are far away, like friends, family, love, etc.

THE CUP vs LIFE it’s a fucking unstable, contradictory balance… even if it is necessary.

“Definitely, people are passionate beings, that’s what sets us apart, and we tend to act more from the “heart” than from the head.”

Curator’s Insight

In a world of fast-paced consumerism, this design encourages people to pause and reflect on their own values and priorities. It’s a bottle that tells a story, and everyone who encounters it becomes part of that story – it’s a piece of art and a mirror to our own lives.