Avery Dennison The Vintage Cook Book – Author’s Blend

Vintage Cookbook

How do you cook a vintage design?

Well, it’s not that hard, if you follow the recipe! Just take a large chunk of packaging design experience, divide it into several parts for convenience, mix in a glass of pure cask-strength inspiration, add a tablespoon of local ethnic spices, and sprinkle it with some craziness for seasoning. Sounds simple, doesn’t it?

Well, as with any recipe, the devil is in the details. If you change the proportion of various ingredients, and lean too much on one thing or another, the final dish will be quite different from what you’ve envisaged when starting this whole endeavor. And in this cookbook we’ve decided to show you what you can end up with, if you play around with your recipes, while trying to cook a good vintage packaging design.

Author’s Blend

In sync with modern trends in cuisine, this design falls into the realm of deconstructed dishes. Yes, it is a vintage concoction, but one that takes all the ingredients and throws them onto the author’s plate, letting them decide what to make of it. And slowly, but steadily the author constructs a vision of their own, a reflection of what they think the dish should taste like.