Kogax Soda Water

Client: Kogax
Creative Agency: ModiFox
Project: Soda water (Packaging)
Location: Viet Nam

ABOUT PROJECT

Kogax has made an offer to cooperate with us for a new Soda water product line, they have researched the market and they hope this product can spread and be responded to by young people. They wanted their new product to be in the cartoon style of the 1930s – 1970s because there are actually quite a few soda products in this style they wanted their product to be special and the colors to be modern. new to easily reach young people and suitable for summer because they plan to put this product on the market in the summer of 2023.

SOLUTION

Receiving a request from Kogax, we researched and learned about cartoon characters in previous years. We decided to create a character shaped like a soda can as the representative character and 2 other characters. The other is apple and pineapple to match the two products they are producing and preparing to launch. These characters look quite fun and dynamic. As for the colors, we decided to use yellow and green. to suit a sunny and vibrant summer and add a little red to complement the other two colors red is a color that appears a lot in festivals and events because they also want their products to appear on these occasions.

RESULT

In the end, we completed it even though it was quite rushed and the time for the project was quite short so the product still did not achieve what we wanted but we still had to complete it so that the product could be released in time for the summer in this year.