Ljubljana, Slovenia

TummyTox was created by women for women, envisioned as a small brand that wanted to help boost the confidence of all ladies out there. But the brand has gotten so much love, its popularity soared and it became one of the biggest nutritional brands for women.

The main goal of the redesign was to categorize the extended product range, introduce product lines and differentiating elements and ensure all products still form a coherent brand appearance. Visual identity is aimed at attracting the attention of the target audience – women. We wanted them to immediately view it as visually appealing, and recognisable and to connect it with a desirable lifestyle. Visual identity follows minimalism, natural beauty, and femininity.


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