Created in 1948 by Mr M. Atia, the Viceroy brand has, over more than 70 years of successful existence, become the standard for high quality spices for several generations of Australians. The production and trading company is constantly improving processing technology, increasing its range and developing partnerships around the world.

Work was carried out to improve the graphic design of the TM with the addition of the phrase “For chefs”. A laconic and easy-to-understand design solution allowed us to focus on the brand and visual illustrations depicting seasonings, spices, herbs and spices, specially drawn for this project.