ALLSENSE – Rebranding mens wear label

Allsense is a dynamic men’s fashion brand that pioneers contemporary affordable clothing for the Indian market. Seeking to reimagine and reposition themselves, they approached us for a comprehensive brand overhaul. Initially recognized for their t-shirts, Allsense now endeavors to fortify their presence in formal wear, lounge wear, and active wear.

Our challenge was to create a versatile logo and branding that seamlessly extended across diverse product categories while communicating their story, representing their commitment to make clothing that isn’t just worn – it is experienced.

In reshaping Allsense, our focus was on creating a cohesive visual and narrative identity aligned with the brand’s ethos. Guided by the concept of paying homage to the five senses, we designed a versatile logo adaptable to various clothing items.

The brand story, highlighting fashion as a multisensory experience, emphasized that clothing should look, feel, smell, sound, taste, and visually appeal. This philosophy, coupled with a commitment to quality materials and intricate designs, formed the narrative backbone. Allsense’s voice was shaped by a playful, expressive, and authentic tone, engaging a diverse audience, particularly the youth, through witty communication and storytelling. The introduction of “Allblue” as the primary color added energy, complemented by a secondary palette representing the distinct clothing segments the brand offers.