Chipmunk – Clean Beauty

Chipmunk, a new-age conscious makeup brand, is redefining beauty by placing your skin’s health first without compromising on fun and glamour.

Guided by a commitment to clean, skin-loving, and inclusive beauty, Chipmunk’s strategy is anchored in four key pillars – clean formulations, cruelty-free practices, inclusivity and innovation. Each of these served as the bedrock for our creative direction.

Drawing inspiration from Chipmunk’s bold tonality, we embarked on a journey to seamlessly merge the glamour of makeup with the gentleness of skincare. The end result is a visual language that exudes vibrance and playfulness through the use of stark colours and experimental imagery.

As the concept solidified, we dove into the design process, crafting a logo, packaging, and other collaterals that reflect Chipmunk’s dynamic identity. The primary palette, which includes dark blue, lime, teal, and purple, paints a vivid canvas.

Welcome to Chipmunk, where every element, from formulation to design, is a testament to the brand’s commitment to vibrant and inclusive beauty.