Annie Selby

Tucked among the Judean Hills with a sweeping view of the Soreq Valley, lies a unique terroir that perfected the Artoul family’s dream to create excellent wines. The sun-drenched vineyards produce top-quality grapes, resulting in a wide range of superb wines.

Mony Estate Winery required a new brand design. We created a fresh new identity that is proudly Israeli. The challenge was how to differentiate this historical winery from the existing brand masses of Israeli Wines. The final result was a breakthrough for this winery. The four ranges proudly showcase this family’s history and heritage.




The color-coded M-range flaunts all the glorious varietals with style and elegance.

This new brand truly reflects the winery, including its remarkable wines with honest contemplation.