Suwair’s Bakery is a time-honored tradition originating from Najd, Saudi Arabia. We have translated this rich history into a visual story and expressive brand identity inspired by the spirit of the Kingdom.

Our primary focus while developing the brand was to preserve the identity and authenticity of Najd and reflect it in Suwair’s with a modern touch. We incorporated elements such as camels, palm trees, the desert, and traditional old houses as part of the brand’s visual identity, strengthening its connection to the ancient city of Najd and the character Suwair that represents the brand.

We designed Suwair’s packaging to strike a balance between a modern design vision and traditional identity. The result is a stunning combination that captures the beauty of the past and the modernity of the present.