The Six Virtues Packaging Design project aims to create a unique and visually compelling packaging concept for a line of products that embody the virtues of transcendence, justice, and humanity. Each virtue is thoughtfully paired with a specific product – coffee beans representing justice, chai representing humanity, and matcha representing transcendence.

The target audience for the Six Virtues packaging design includes consumers who value conscious and purpose-driven products. This audience appreciates the connection between the virtues of justice, humanity, and transcendence with health, cultural benefits, and ethical sourcing. Individuals who seek products that align with their values and contribute to their overall well-being will resonate with this packaging.


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