NPC COKE

NPC Coke or in search of game Easter eggs.

The project is aimed at the target audience of gamers 14-35 years old.
Target core: the zoomer generation.

The concept of the project is an AR game, a joint collaboration between a social network and a large and popular drinks brand.
The main goal of the project is to attract attention to depressed areas, revitalize urban space, and reconstruct industrial architecture with changes in its key functions.
For example, the use of industrial buildings, depots, factories, underground passages, etc. for a new purpose – one of the ways of revitalization, transforming them into art clusters.

Questions that arise:
How to draw attention to depressed areas?
Everything looks cool in the game world, why can’t it be done in real life?
Where is the line between art and vandalism?
How can I help?

A can of 0.33 soda is a game Easter egg, a guide to the industrial and post-industrial Art Universe of street graffiti and crazy city outskirts in our reality.
With the help of the “Brand”, a social network and digital technologies such as AR, VR, we draw attention to depressed areas, tell the history of the location, help form an art cluster or support an existing one, form a community of like-minded people, where everyone can use it to realize their ideas .

Mission:
Defective phenomena and artifacts must be removed from the city map.
Forming a community for the implementation of creative and business ideas, and not just a short message on the fence.
Formation of an art cluster or support of an existing one.