Ugaoo’s DIY Plant Grow Kit

Introduction

Ugaoo is India’s leading D2C urban gardening brand, aiming to make plants a meaningful and rewarding part of our lives. In this digital era, recognizing the need to redirect children’s attention from screens to meaningful activities. Ugaoo provides an educational DIY Grow Kit offers a comprehensive and enriching educational experience for children, combining hands-on learning, creative expression, and ecological education. Through this initiative, children learn to nurture plants while cultivating valuable life skills and a deeper appreciation for natural beauty. By planting their pet plants, kids develop companionship and understanding, learning life lessons like responsibility and patience.”

About the concept

The design concept for this packaging is ‘Pet Plant’, embodying the essence of planting by seamlessly integrating the motive of “From screens to greens, cultivating young minds with the joy of gardening.” This integration is achieved through illustrations, elements, and textures that bring the concept to life. The design features a mascot, representing the child, surrounded by a lush green garden, symbolizing the growth and emergence of the child into the world of greens. The design captures the beauty of planting, evoking joy and a welcoming feeling through it’s color palette. The vibrant shades of yellows, greens, and pinks in the color palette add charm to the overall package, enhancing the experience. The design aims to communicate Ugaoo’s mission of bringing the joy of greenery to children, because every pet plant nurtured is a step towards cultivating a green future.

Solution

Crafted with love to provide an enriching experience for children, Ugaoo’s Educational DIY Grow Kit is a 100% recyclable, eco-friendly, and lightweight kit. It offers hands-on experience for children to connect with nature and nurture it.

What’s unique? The package provides kids with an engaging experience through its user-friendly features, captivating colors, and a friendly character that resonates with children. This is a student hypothetical project, designed for little ones and Ugaoo!

Project by : Ghehna Sidhwani, Riya Patil, Kangan Prajapati, Maanini Singh

Guided by:  Prof. Pritesh Bhatia & Prof. Jaimin Bhavsar

Designed at: GLS Institute of Design, Ahmedabad