Philips Hue Packaging Redesign

We often see light bulb packaging as informative and functional, but it can be attractive and expressive while securing the product. Thus, I upgraded the Philips Hue LED light bulbs’ packaging to a modern, clean, and eye-catching look that highlights its smart feature and differentiates it from the competitors. The new packaging is designed to transmit the light bulb’s concept of light and color. Through this redesign, I hope the packaging can spark the light for the product.

For the upgrades, I envision the new packaging made from recycled plastic waste, from its lid to its base. The semi-transparent lid with a gradient color makes the product pop on the shelf while allowing consumers to preview the product. The base features a die-cut hole that mold with the light bulb’s head to securely lock in the light bulb from shifting. In terms of the visuals, I intend to keep the design clean and modern. The colors incorporated on the lid correspond to the light color of each type of light bulb. With a simplified and clean graphic layout, customers can easily recognize each type and grasp the key features immediately.

Curator’s Insight

Sustainable and Functional:

• Recycled Plastic: Made from recycled plastic waste, appealing to eco-conscious consumers.
• See-through Design: Semi-transparent lid with a gradient allows customers to see the bulb and its color.
• Secure Packaging: Die-cut hole in the base securely holds the bulb, preventing movement during transport.

Visually Appealing and Informative:

• Modern and Clean Design: Creates a sleek and attractive look on store shelves.
• Color-Coded Lids: Matches the light color of each bulb, making identification easy.
• Simplified Graphics: Provides clear information about key features at a glance.

Overall, this design concept elevates the packaging from purely functional to something that’s both visually appealing and informative. It highlights the smart features of the Philips Hue bulbs and differentiates them from competitors with a focus on sustainability, functionality, and clear communication.