Mr Gusto

ABOUT THE PROJECT

Developing a private label brand for a large supermarket chain was a particularly engaging project for our agency, as many members of our team are regular customers of such stores themselves. The task was to create a brand and packaging system that would communicate product quality clearly, support easy navigation across everyday categories, and help customers make quick, confident choices at the shelf.

PROBLEM AND SOLUTION

Private label packaging has to work on several levels at once: it should reflect the values of the retail chain, stand out among competitors, and remain clear and practical for everyday shopping. For this brand, the visual concept was built around freshness, taste, and the usefulness of the products.

The logo and graphic system create associations with appetizing homemade food that can be prepared from the products. Product illustrations on each package strengthen the feeling of naturalness and freshness, making the goods feel simple, familiar, and close to the consumer.

A bright red accent color was chosen not only to increase shelf visibility, but also to create a clear connection with the corporate identity of the supermarket chain. This helped the private label become more recognizable, easier to identify in-store, and more competitive within a dense retail environment.

RESULT

Most of the updated products are already available on the shelves of the supermarket chain. The private label continues to expand, with plans to significantly increase the variety of products across different everyday categories.