Hpnotiq

We redesigned the Hpnotiq bottle in order to take advantage of its full conceptual and aesthetic potential.

Its concept is based on galaxies and mysticism, so we created a new frosted glass bottle design, with low relief curves that fade away while rotating in its structure.  The cap with transparency and the same style and a slight change in labeling.

Although Hpnotiq is an eye-catching drink that sells very well in nightclubs, we wanted it to look spectacular, so we designed a glorifier and a cooler to make it stand out among all the drinks in the place.

This project goes beyond a new image, what it seeks is to better connect with its consumers and create a memorable shopping and drinking experience.

The goal is to awaken a feeling of FOMO to those who see the bottle and its accessories, generating an increase in sales of this product.