Le Amantine

For us at 442 LAB, the design of a new line of labels passes through in-depth knowledge of the product. Le Amantine, Italian oil on the market in Paris, is first of all a magnificent place, nestled on the soft hills of Tuscia. A place where the encounter with oil is an experience that is intertwined with the most cordial conviviality. We are close to the geographical center of Italy, where nature and culture mix and merge. Land of sun and color. Of feeling and contemplation.

Simple and universal symbols, represented through a soft and pictorial sign that evokes the Italian Renaissance. The warm colors are those of the villages of central Italy, while the fresh colors are those of the olive groves and the Lazio landscape that surround the company Le Amantine. The golden thread that embraces the symbols represents bonds, conviviality and sharing, which are the ideal setting to discover and appreciate the delights of these oils of the highest quality.

Agency: 442 LAB

Creative Director: Massimo Pagliarin

Graphic Design: Giulio Grigollo

Brand & Business Strategist OliveOil: Mariagrazia Bertaroli

Copywriter and Content Creator: Alberto Butturini

Photography: Caterina Parona

Location: Italy

Client: Le Amantine