Ledyanaya reka

Ledyanaya reka

Free Spirit of the Harsh Rivers (slogan from the bottle label)

The vodka brand «Ledyanaya reka» (Icy River), developed by the PNFLV agency, is inspired by the imagery of the Altai region: the free flow of rivers, the restrained calmness of harsh nature, the majestic beauty of the landscapes, and the strength of the character of the Altai people. The label concept is based on the purity and freshness of icy river water, melted by the energy of the mountain stream.

The central element of the «Ledyanaya reka» design is an illustration printed by the decal method on the reverse side of the bottle. The frosted bottle with a clear, seemingly thawed window invites you to look into the depth of this stream and feel the movement, power, and purity of the icy water.

The image embedded in the concept is supported by the slogan «Free Spirit of the Harsh Rivers». The restrained engraved illustration and cold gray tonality of the color scheme complement the overall packaging style.

The back of the bottle is almost entirely occupied by an original depiction of the Altai landscape. The back label is neatly integrated into the illustration, and the brand name is complemented by the image of the guardian of these harsh lands — the Water Spirit, who protects the precious gifts of Altai nature.

The elegant neck of the bottle is adorned with a metal emblem featuring the symbol of the Itkul Distillery, where «Ledyanaya reka» vodka is produced, and a bright ribbon for contrast with the overall monochrome design.