Developing the Living Things packaging took several months and involved multiple stages of design, feedback, and refinement. The process included conceptualization, graphic design, prototyping, and final production.

As a new brand, our main challenge was establishing a strong and recognizable brand identity that conveyed Living Things’ unique position in a saturated and fiercely competitive marketplace. To address this, we conducted extensive market research to understand customer preferences and brand perception.

We collaborated with experienced brand strategist Jose Debate and the design agency Studio Nari to create a visual identity that was both contemporary and creative. Our goal was to appeal to health-conscious, trend-setting Gen Z and millennials while integrating seamlessly into the trendy atmosphere of cool cafes as well as on supermarket shelves.