Prana Chaas

Design by- Rohan Pratim Barman

Location- India

Project Type- Student Project

College- MIT Institute of Design

Tutor- Prof. Dr. Ranjana Dani

Packaging Content- Chaas Glass Packaging/ Container Packaging

Materials Used- Terracotta Clay/ Coated Natural Craft

Printing Process- Digital Print

Prana chaas is your daily dose of daily wellness powered by natural goodness of ayurved and enriched with antioxidants and essential nutrients, it revitalizes your body, calms your mind, and uplifts your spirit.

Target Audience

Age-  25-40 years Gender- Male and female Categories- Urban city People, fitness people, health conscious people and middle aged man and people who are found in healthy drinks.

Unique Selling Point

• Focused on eco- friendly materials • Provides authentic cultural inspiration • Enhances users eyes by using different colours • The materials can be reused without effecting the environment • Providing health beneficial messages for users

Value

Health and Wellness Orientation Person might value this and person from different state would support this as the masala and fruits from different state. And people choosing a healthy lifestyle. Stress and Busy Lifestyle people living in cities would prefer it. Family people would prefer it.

Solution

Designing the packaging for buttermilk to be reusable, durable and eco-friendly and sustainability for users who might prefer different taste and health conscious and environment friendly.