Chateau d’Elixir

Product:

The product is a wine brand called “Chateau d’Elixir,” established in the 1990s. The branding emphasizes the packaging, which plays a significant role in the brand’s identity.

Concept:

French wine brands, what is iconic about French is their accents, there are 5 kinds of accents and flavours of wines attached to the accents. The French flag inculcated in the background in grayscale

The technique used in designing the packaging includes creating a responsive logo that remains effective and aesthetically pleasing across a wide range of applications, like the cork of the wine bottle. The label design is created digitally with vector art and expressive typography.

Result:

The redesign successfully maintains a vintage feeling while integrating fresh, modern, expressive typography. This blend appeals to users by creating a distinctive and memorable brand identity. The packaging’s versatility and minimalism, combined with the innovative typography, contribute to a strong and adaptable brand presence, enhancing the recognition and appeal of “Chateau d’Elixir” across various contexts.