Color Cupid by WOW Skin Science

Brand and Packaging Design for WOW Skin Science new cosmetics line – Color Cupid🌟 The new makeup brand is specially designed and curated for Gen-Z and Millennial audiences.

After months of creative collaboration with the team at WOW, we are thrilled to see our vision come to life with the launch of ColorCupid. This multi-functional makeup brand, celebrates the philosophy “Love every shade of me”. Color Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards. It is for the fearless, confident, and expressive audiences and this brand is curated to embody this freedom. 🎨💄

Launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, Color Cupid offers a comprehensive range of products and DesignAnswers was instrumental in creating a design system and architecture across the packaging.

🌟 Our Role:

🎨Branding & Packaging:

We’ve crafted every element to reflect the essence of Gen Z. From bold graphics, contrasts of red white and black and dual purpose product strategy we were successfully implemented into the packaging.

👯‍♀️Illustrations:

Each pack features two girls, showcasing duality. In line with the multipurpose usage of the products, the illustrations have been carefully designed to reflect the various needs of today’s young audience.

✍️The tagline: Love every shade of me is inspired by the mindset of today’s GenZ who are confident in their skin and are not afraid to express themselves.

We are thrilled with the outcome and can’t wait for you to experience the magic of ColorCupid’s cosmetics both online and offline.