Conceptual Packaging For ABB E-mobility

Packaging that Inspires and Cares

In this project, we designed sustainable and functional packaging for ABB E-mobility’s electric mobility products, aiming to create an exceptional unboxing experience that reflects the brand’s values and promotes environmental sustainability. We focused on making the packaging intuitive and pleasant for the end user. We worked closely with a multidisciplinary team of designers, engineers, and sustainability experts to develop a creative and technically sound solution, prioritizing the use of recycled and recyclable materials to reduce environmental impact.

We explored new forms and technologies in design, integrating functionality, aesthetics, and sustainability. Balancing these aspects was a complex challenge, as each design decision had to consider its impact on the packaging’s functionality and sustainability. We managed to use paper and EPP solutions that are not only environmentally friendly but also provide a pleasant tactile feel and an attractive visual appearance. These solutions facilitate installation and offer versatility, allowing, for example, the storage of charging cables or repurposing the packaging as a cooler.

Our process began with thorough market research and material analysis, followed by the conceptual design phase where we explored various creative ideas. We iterated and refined our concept based on client feedback to ensure that the design met their expectations and requirements. We then moved on to the prototyping and testing phase, involving potential manufacturers to ensure the technical and economic feasibility of our design.

The final result was a packaging that is not only functional and sustainable but also appropriately represents ABB E-mobility’s vision. We designed user-friendly packaging with details like easy-open labels and reusable closure systems, ensuring a hassle-free unboxing experience. Additionally, its visually attractive and distinctive design ensures that the product stands out on shelves, capturing consumer attention and clearly communicating the product’s identity. This project demonstrates how the combination of innovative design and sustainability can create solutions that benefit both the user and the environment, exceeding expectations and setting new standards in packaging design.