Ahmed ElSobky

Egypt

Eden delivers a luxurious experience that captures the essence of nature’s pristine environments. It merges the lavishness of traditional beauty rituals with the purity of natural ingredients, upholding the highest standards of environmental sustainability and ethical sourcing. This results in a product range that is both sumptuous and eco-friendly, perfect for those who seek the ultimate in beauty and luxury.

The story starts with Eve, a brilliant chemist with a career in high-end cosmetics, put her career on hold to be with her ailing grandfather on his farm. As they sat beneath the ancient olive trees, she listened intently to his stories, memories of their shared childhood flooding back.

One day with sadness on his face he spoke, “This land, Eve, it’s been in our family for generations, but times change. I worry it’ll be too much for you.” Eve squeezed his hand, her voice firm. “Grandpa,” she said, “this land is you, and you’re a part of me. I won’t let it go.” Determined, an idea sparked in her mind, she could combine her love for science with the bounty of the farm.

A line of luxurious, natural skincare products, born from the very essence of the land. The future was uncertain, but Eve felt a thrill of excitement. This was her chance to write a new chapter, a way to keep to her grandfather’s legacy, one that intertwined her passion for science with her love for her grandfather and their cherished farm.